For Australian builders and trades doing $1M+ a year

We build the brands behind Australia’s best trades and builders.

Done for you content and marketing that wins bigger projects and attracts better workers. Filming, scripting, editing and posting, all handled, so you can stay on the tools.

Trusted by Great Companies

Adam Hall · AH Fencing

[ Founder-led marketing ]

Adam Hall, director of AH Fencing
Adam HallDirector · AH Fencing

500 followers to 41,000. And 1,500 applicants on a single job ad.

Eighteen months ago Adam Hall’s personal page had around 500 followers. We backed him as the face of AH Fencing instead of the logo, and filmed him doing the actual work: the 6am starts, the crew, the 5km runs, the ice baths. People follow people. Today he is one of the most recognised faces in Australian fencing, and when AH Fencing puts up a job ad it pulls 1,500 applicants.

41,000Followers, from 500
1,500Applicants per job ad
18 monthsFilming with Hipe

“Hipe Media are absolutely legendary. Whether it’s filming us doing a 5km run, jumping into ice baths, or turning up on site at 6am, nothing is ever too much. They’ve done an incredible job capturing the true essence of who our business is and what we stand for.”

Adam Hall · AH Fencing

See the full story →

Stand Out, Online

We help construction companies and contractors build powerful brands that tell their unique stories. Through digital marketing strategies tailored to your businesses goals, we help you close more deals, attract the best people, and drive business forward.

Win More Work

We understand the power of storytelling. Whether it’s your latest big project, or an exceptional team member, we bring your stories to life with engaging content that resonates.

Our marketing strategies drive targeted traffic to your digital properties, converting leads into loyal customers and prospective employees into brand ambassadors.

Let your work speak for itself, online.

[ Proof ]

Do not take our word for it

Builders and trades across Queensland, in their own words.

Brandon, founder of BL Air, on a commercial rooftop in Melbourne

“Unreal mate! Love your work and service is amazing.”

“Mate!! I am so impressed with your service, systems and delivery. I would love to catch up and see the back end of what you have set up… Keen to grow with you!!”

Brandon

BL Air · Commercial HVAC

Katie, Inspired Painting and Decorating

“We simply tell Hipe Media what we want to achieve, and they make the magic happen.”

“We were recommended to Hipe Media by other business owners, and we can absolutely see why. Their communication is regular, their planning is thorough, and we receive a clear written plan before every shoot. Each shoot gives us multiple reels and plenty of content to use across all our social platforms for the month.”

Katie

Inspired Painting & Decorating

Marcel De Melo, GCD

“Hipe Media has been an absolute game-changer for us at GCD.”

“Jansen is a top guy, professional, creative, and truly knows his craft. Every project he takes on is delivered not just on time, but beyond expectations. From photography to videography, the quality of the content speaks for itself and has elevated our brand presence.”

Marcel De Melo

GCD

Frazer Neate, Neatecrete

“We’ve picked up more work because of the quality of the edits and videos.”

“The Hipe Media team is hands down the best on the Gold Coast. Punctual and professional, we have used them a few times to capture content for my concreting business. Jansen is efficient in sending back content and it has been a success for my business. Couldn’t recommend enough.”

Frazer Neate

Neatecrete

Luke Threlfo, The New Home Electrical Specialist

“We’ve actually had people join the TNHES team after seeing our content online.”

“The videos and photos have helped get our name out there. It’s been an easy process and we’re really happy with the results.”

Luke Threlfo

The New Home Electrical Specialist

Our Video Work

[ The Work ]

Content that actually gets seen

Project Film

Tamara Hall

Short Form Content

All Cleared

Site Update

Drift Build

Recruitment Ad

Inspired Painting

Not a Typical Agency

We’ve been to thousands of job sites, so we get it.

Our real-world experience gives us an edge that other marketing agencies can’t match. We understand the demands of construction, from deadlines to jobsite safety. We come prepared, with our own PPE and the expertise to capture the perfect shot. Whether it’s a major project in progress, or an exceptional team member, we bring your brand to life.

[ How it works ]

From first call to content live

01

The Brief

Before a camera comes out we send you a written plan for the day, what we are shooting, who we need, and what each piece is for.

02

Shoot Day

Our crew turns up on your site with our own PPE. One day, filmed around the job. No studio, no actors, nobody downing tools.

03

The Edit

Six to ten finished videos out of that single day. Cut, captioned and graded, plus stills. You see everything before it goes out.

04

Publish & Report

We schedule and post across your channels, then hand you a monthly read on what performed and what we shoot next.

Our Services

We’re more than a marketing agency. Our specialized services are built around the unique needs of the construction industry.

[ Services ]

What we actually do for builders and trades

01

Media & Storytelling

Professional video and photography on your site. Project showcases, job spotlights and employee highlight features.

02

Social Media Management

We write the captions, build the schedule and run the accounts. You approve, we publish.

03

Meta & Google Ads

Paid campaigns built on the same footage, so your content and your ad spend point at the same thing.

04

Strategy & Reporting

Content strategy up front and a monthly report on what performed, what did not, and what we shoot next.

[ The numbers ]

Not impressions. Audiences that belong to our clients.

Audience built

41,000

Followers on one founder account, up from around 500.

Combined reach

46,000+

Across his founder page and his business page.

Recruitment

1,500

Applicants from a single job ad.

Output

867

Posts filmed, cut and published for clients.

[ Case study ]

Adam Hall · AH Fencing

[ Founder-led marketing ]

Adam Hall, Director of AH Fencing
Adam HallDirector · AH Fencing

The best story in Australian fencing, and almost nobody knew it

The situation

Adam started with $3,000 and a ute and built AH Fencing into a commercial operation. Eighteen months ago his personal page had around 500 followers. The work was winning tenders. The profile was doing nothing for him.

What we did

We backed the man, not the logo. Our crew films Adam doing the actual work: the 6am starts, the crew, the 5km runs, the ice baths. He talks straight to camera about how he really runs the business, the hiring, the margins, the mistakes. We cut, caption and publish it week after week across both his founder account and the AH Fencing brand account.

The result

The founder account went from roughly 500 followers to over 41,000. The business account sits above 5,300. That is an audience of more than 46,000 people in and around Australian construction, built from a standing start, and it belongs to Adam rather than to an ad platform he has to keep paying. When AH Fencing puts up a job ad now, it pulls 1,500 applicants.

“Hipe Media are absolutely legendary. Whether it’s filming us doing a 5km run, jumping into ice baths, or turning up on site at 6am, nothing is ever too much. They’ve done an incredible job capturing the true essence of who our business is and what we stand for.”

Adam Hall · AH Fencing

Audience growth

500 41,000

Followers on Adam’s personal page, in 18 months.

Growth

82x

Increase on that account in 18 months of filming.

Recruitment

1,500

Applicants when AH Fencing puts up one job ad.

Brand account

5,300+

Followers on the AH Fencing business page.

Combined audience

46,000+

People in and around Australian construction, and it belongs to Adam.

Time with Hipe

18 months

On site week after week, not a one off shoot.

Reach

2.0M

Views on Adam’s account in a single 30 day window, back when he was sitting on 20,000 followers. He is well past 41,000 now.

Adam Hall's Instagram profile showing 20,000 followers and 2.0M views in the last 30 days

[ The receipt ]

Adam’s own profile the day he passed 20,000 followers. Two million views in the previous thirty days. He has since doubled the follower count again.

[ Case study ]

Brandon · BL Air

[ Commercial HVAC ]

Brandon, founder of BL Air, on a commercial rooftop in Melbourne
BrandonBL Air · Commercial HVAC

The work was commercial grade. Nothing online said so.

The situation

Brandon built BL Air into a commercial HVAC operation running jobs across Queensland and Victoria. Plant rooms, ducted installs, technical work at a scale most trades never touch. The problem with that kind of work is that nobody sees it. It happens behind a locked door on level four, and when the job is done there is nothing left to show a client except an invoice.

What we did

We film BL Air on live commercial sites in Brisbane and Melbourne. Plant rooms mid install, the crew on the tools, the toolbox talks at the start of the day. Half of it is pointed at the people who award the contracts and half at the people who might come and work there, because in HVAC finding good techs is every bit as hard as finding good jobs.

The result

Three months in, the BL Air account has done 240,665 views and reached 30,589 people, up 1,241 per cent on where it was. Close to seven in ten of those views came from people who do not follow them yet, which is the whole point: it is landing in front of new commercial clients and new techs rather than the same faces every week. Followers have gone from around 300 to over 900 and are still climbing, and BL Air have brought on three new key players off the back of it.

“Mate!! I am so impressed with your service, systems and delivery… Unreal mate! Love your work and service is amazing.”

Brandon · BL Air

Views

240,665

In 90 days, and more than 82 per cent of it organic.

People reached

30,589

Viewers in 90 days, up 1,241 per cent.

New audience

69.8%

Of those views came from people who do not follow them yet.

Followers

300 900+

Tripled in three months and still climbing.

Recruitment

3

New key players hired off the back of the content, in a trade where good techs are hard to find.

Time with Hipe

3 months

That is all it has taken so far.

Instagram insights for BL Air showing 240,665 views over 90 days

[ The receipt ]

Straight out of the BL Air account. Ninety days, 22 May to 19 August. Views, viewers and the split between people who follow them and people who do not.

[ Case study ]

Robyn Rapley · Kitchen Crew

[ Kitchen manufacture & install ]

Two of the Kitchen Crew team on a live install
Kitchen CrewBrendale · Queensland

They stopped posting for two months. Their customers noticed.

The situation

Kitchen Crew manufacture and install kitchens out of Brendale. It is precise, expensive work that happens behind a closed door in somebody’s house, and the moment the bench goes in the whole process disappears. Their builders and their customers had no way of seeing the standard they actually work to.

What we did

We film install days on live jobs. The team, the process, the standard they hold themselves to, and a fair amount of carry on. Half of it is a running record of how Kitchen Crew work, and the other half is a reference library the sales side can send to a customer instead of trying to describe a finish over the phone.

The result

Over 18,700 views in 90 days and 8,501 people reached, with more than eight in ten of those views coming from people who do not follow them yet. Then came the real test. Kitchen Crew paused content for a couple of months, and people started asking where it had gone. That is the bit you cannot buy.

“We’ve had so much great feedback from family, friends, our team and our builders about how much they love seeing the content… We recently took a break from content for a couple of months and had so many people asking when it was coming back, which was probably the best feedback we could have asked for.”

Robyn Rapley · Business Manager, Kitchen Crew

Views

18,732

In 90 days across the Kitchen Crew page.

People reached

8,501

Viewers in the same 90 day window.

New audience

84.4%

Of those views came from people who do not follow them yet.

Output

101

Posts filmed, cut and published on install days.

Audience

1,300+

Followers on the Kitchen Crew page.

The real test

2 months

They paused, and people asked when it was coming back.

Instagram insights for Kitchen Crew showing 18,732 views over 90 days

[ The receipt ]

Straight out of the Kitchen Crew account. Ninety days, 21 May to 18 August. You can see the break in the middle of the line, and what happened when the content came back on.

[ Proof ]

Do not take our word for it

5.0

★★★★★

13 reviews on Google · every one of them five stars

A message from Brandon at BL Air praising Hipe Media's service and delivery

Brandon · BL Air

Adam Hall sharing his Instagram profile the day he passed 20,000 followers

Adam Hall · the day he passed 20,000

★★★★★

“The Hipe media team is hands down the best on the Gold Coast. Punctual and professional, we have used them a few times to capture content for my concreting business… we have picked up more work due to the high quality edits and videos he has made. Couldn’t recommend enough.”

Frazer Neate

Neatecrete · Concreting

A client message thanking the Hipe Media crew after a shoot

Message from a client after a shoot

Written testimonial from Robyn Rapley, Business Manager at Kitchen Crew

Robyn Rapley · Kitchen Crew

★★★★★

“Hipe Media has been an absolute game-changer for us at GCD. Jansen is a top guy, professional, creative, and truly knows his craft. Every project he takes on is delivered not just on time, but beyond expectations. From photography to videography, the quality of the content speaks for itself and has elevated our brand presence.”

Marcel De Melo

GCD · Construction

Messages from the GCD team reacting to new video content from Hipe Media

Nick and Marcel · GCD

★★★★★

“As a builder I highly recommend Hipe media. Jansen and the team has produced great content for us, taking the time to get the right shots and tailoring the content to our vision.”

Anthony Brand

Builder

Client messages reacting to finished videos from Hipe Media

Straight off the phone after delivery

Brandon at BL Air messaging about the service and wanting to keep growing

Brandon · BL Air

★★★★★

“Hipe Media exceeded our expectations with the incredible video content and photos they created for our construction company. The videos were engaging and the pictures showed the quality and craftsmanship of our work perfectly. Jansen is great to work with and has a very fast turnaround time, making the entire process seamless.”

Michael Winspear

Construction

★★★★★

“I have used Hipe media once a month this past year, and their content is quality… I have cancelled on them last minute multiple times due to my construction stage not being quite ready and they have been so flexible making it work when needed, even very last minute. A very quick turnaround on the content also, 24 to 48 hours.”

Jordan Neate

Construction

A client messaging Hipe Media about a post that went live

SIV Build · after a post went live

★★★★★

“We had Jans and his team do some content work for our plumbing company and we couldn’t be happier with what was produced. Already looking forward to the next project in the coming weeks. 5 stars.”

Max Carius

Plumbing

A client messaging that the content is getting more views than their previous work

Tyler · one month into the rollout

★★★★★

“It’s been a pleasure working with Jansen and Hipe Media regularly over the past year. His energy, enthusiasm, and skills are evident in every project, and his professionalism makes him great to deal with. Highly recommend Jansen for his high-quality work!”

Jordan Rogers

Client

Attract Top Talent

There’s a fight for top talent in the trades. Through brand strategy, digital storytelling, and increased web and social traffic, we help construction companies become sought-after employers in their area.

J3 Built construction project filmed by Hipe Media

See Our Work

From showcasing large-scale projects to attracting top talent, our solutions meet the unique challenges of the construction industry. Whether you’re looking to build a cutting-edge website, refine your branding, or amplify your digital marketing, we’re here to help you stand out and achieve your goals.

Australia map showing the areas Hipe Media services

All Australia Based Team

Love when you can get a real person on the phone? We do too.

From our content creators, to our tech team, we’re 100% based in the Australia. You’ll never have to deal with time zone conflicts, connection issues, or unreliable support.

Ready to Build Something Great?

We’re your partner in building a digital presence that reflects the quality and expertise of your work and team. Ready to elevate your brand?

Let’s build something great together.