Project Film
Adam Hall · AH Fencing
[ Founder-led marketing ]
Eighteen months ago Adam Hall’s personal page had around 500 followers. We backed him as the face of AH Fencing instead of the logo, and filmed him doing the actual work: the 6am starts, the crew, the 5km runs, the ice baths. People follow people. Today he is one of the most recognised faces in Australian fencing, and when AH Fencing puts up a job ad it pulls 1,500 applicants.
“Hipe Media are absolutely legendary. Whether it’s filming us doing a 5km run, jumping into ice baths, or turning up on site at 6am, nothing is ever too much. They’ve done an incredible job capturing the true essence of who our business is and what we stand for.”
Adam Hall · AH Fencing
See the full story →We help construction companies and contractors build powerful brands that tell their unique stories. Through digital marketing strategies tailored to your businesses goals, we help you close more deals, attract the best people, and drive business forward.
We understand the power of storytelling. Whether it’s your latest big project, or an exceptional team member, we bring your stories to life with engaging content that resonates.
Our marketing strategies drive targeted traffic to your digital properties, converting leads into loyal customers and prospective employees into brand ambassadors.
Let your work speak for itself, online.
[ Proof ]
Builders and trades across Queensland, in their own words.
“Unreal mate! Love your work and service is amazing.”
“Mate!! I am so impressed with your service, systems and delivery. I would love to catch up and see the back end of what you have set up… Keen to grow with you!!”
Brandon
BL Air · Commercial HVAC
“We simply tell Hipe Media what we want to achieve, and they make the magic happen.”
“We were recommended to Hipe Media by other business owners, and we can absolutely see why. Their communication is regular, their planning is thorough, and we receive a clear written plan before every shoot. Each shoot gives us multiple reels and plenty of content to use across all our social platforms for the month.”
Katie
Inspired Painting & Decorating
“Hipe Media has been an absolute game-changer for us at GCD.”
“Jansen is a top guy, professional, creative, and truly knows his craft. Every project he takes on is delivered not just on time, but beyond expectations. From photography to videography, the quality of the content speaks for itself and has elevated our brand presence.”
Marcel De Melo
GCD
“We’ve picked up more work because of the quality of the edits and videos.”
“The Hipe Media team is hands down the best on the Gold Coast. Punctual and professional, we have used them a few times to capture content for my concreting business. Jansen is efficient in sending back content and it has been a success for my business. Couldn’t recommend enough.”
Frazer Neate
Neatecrete
“We’ve actually had people join the TNHES team after seeing our content online.”
“The videos and photos have helped get our name out there. It’s been an easy process and we’re really happy with the results.”
Luke Threlfo
The New Home Electrical Specialist
[ The Work ]
Project Film
Short Form Content
Site Update
Recruitment Ad
We’ve been to thousands of job sites, so we get it.
Our real-world experience gives us an edge that other marketing agencies can’t match. We understand the demands of construction, from deadlines to jobsite safety. We come prepared, with our own PPE and the expertise to capture the perfect shot. Whether it’s a major project in progress, or an exceptional team member, we bring your brand to life.
[ How it works ]
Before a camera comes out we send you a written plan for the day, what we are shooting, who we need, and what each piece is for.
Our crew turns up on your site with our own PPE. One day, filmed around the job. No studio, no actors, nobody downing tools.
Six to ten finished videos out of that single day. Cut, captioned and graded, plus stills. You see everything before it goes out.
We schedule and post across your channels, then hand you a monthly read on what performed and what we shoot next.
We’re more than a marketing agency. Our specialized services are built around the unique needs of the construction industry.
[ Services ]
Professional video and photography on your site. Project showcases, job spotlights and employee highlight features.
We write the captions, build the schedule and run the accounts. You approve, we publish.
Paid campaigns built on the same footage, so your content and your ad spend point at the same thing.
Content strategy up front and a monthly report on what performed, what did not, and what we shoot next.
[ The numbers ]
Audience built
100,000+
Followers built across client channels.
Combined reach
2.0M
Views on one account in a single 30 day run.
Recruitment
1,500
Applicants from a single job ad.
Output
867
Posts filmed, cut and published for clients.
[ Case study ]
Adam Hall · AH Fencing
[ Founder-led marketing ]
Adam started with $3,000 and a ute and built AH Fencing into a commercial operation. Eighteen months ago his personal page had around 500 followers. The work was winning tenders. The profile was doing nothing for him.
We backed the man, not the logo. Our crew films Adam doing the actual work: the 6am starts, the crew, the 5km runs, the ice baths. He talks straight to camera about how he really runs the business, the hiring, the margins, the mistakes. We cut, caption and publish it week after week across both his founder account and the AH Fencing brand account.
The founder account went from roughly 500 followers to over 41,000. The business account sits above 5,300. That is an audience of more than 46,000 people in and around Australian construction, built from a standing start, and it belongs to Adam rather than to an ad platform he has to keep paying. When AH Fencing puts up a job ad now, it pulls 1,500 applicants.
“Hipe Media are absolutely legendary. Whether it’s filming us doing a 5km run, jumping into ice baths, or turning up on site at 6am, nothing is ever too much. They’ve done an incredible job capturing the true essence of who our business is and what we stand for.”
Adam Hall · AH Fencing
Audience growth
500 → 41,000
Followers on Adam’s personal page, in 18 months.
Growth
82x
Increase on that account in 18 months of filming.
Recruitment
1,500
Applicants when AH Fencing puts up one job ad.
Brand account
5,300+
Followers on the AH Fencing business page.
Combined audience
46,000+
People in and around Australian construction, and it belongs to Adam.
Time with Hipe
18 months
On site week after week, not a one off shoot.
Reach
2.0M
Views on Adam’s account in a single 30 day window, back when he was sitting on 20,000 followers. He is well past 41,000 now.
[ The receipt ]
Adam’s own profile the day he passed 20,000 followers. Two million views in the previous thirty days. He has since doubled the follower count again.
[ Case study ]
Brandon · BL Air
[ Commercial HVAC ]
Brandon built BL Air into a commercial HVAC operation running jobs across Queensland and Victoria. Plant rooms, ducted installs, technical work at a scale most trades never touch. The problem with that kind of work is that nobody sees it. It happens behind a locked door on level four, and when the job is done there is nothing left to show a client except an invoice.
We film BL Air on live commercial sites in Brisbane and Melbourne. Plant rooms mid install, the crew on the tools, the toolbox talks at the start of the day. Half of it is pointed at the people who award the contracts and half at the people who might come and work there, because in HVAC finding good techs is every bit as hard as finding good jobs.
Three months in, the BL Air account has done 240,665 views and reached 30,589 people, up 1,241 per cent on where it was. Close to seven in ten of those views came from people who do not follow them yet, which is the whole point: it is landing in front of new commercial clients and new techs rather than the same faces every week. Followers have gone from around 300 to over 900 and are still climbing, and BL Air have brought on three new key players off the back of it.
“Mate!! I am so impressed with your service, systems and delivery… Unreal mate! Love your work and service is amazing.”
Brandon · BL Air
Views
240,665
In 90 days, and more than 82 per cent of it organic.
People reached
30,589
Viewers in 90 days, up 1,241 per cent.
New audience
69.8%
Of those views came from people who do not follow them yet.
Followers
300 → 900+
Tripled in three months and still climbing.
Recruitment
3
New key players hired off the back of the content, in a trade where good techs are hard to find.
Time with Hipe
3 months
That is all it has taken so far.
[ The receipt ]
Straight out of the BL Air account. Ninety days, 22 May to 19 August. Views, viewers and the split between people who follow them and people who do not.
[ Case study ]
Robyn Rapley · Kitchen Crew
[ Kitchen manufacture & install ]
Kitchen Crew manufacture and install kitchens out of Brendale. It is precise, expensive work that happens behind a closed door in somebody’s house, and the moment the bench goes in the whole process disappears. Their builders and their customers had no way of seeing the standard they actually work to.
We film install days on live jobs. The team, the process, the standard they hold themselves to, and a fair amount of carry on. Half of it is a running record of how Kitchen Crew work, and the other half is a reference library the sales side can send to a customer instead of trying to describe a finish over the phone.
Over 18,700 views in 90 days and 8,501 people reached, with more than eight in ten of those views coming from people who do not follow them yet. Then came the real test. Kitchen Crew paused content for a couple of months, and people started asking where it had gone. That is the bit you cannot buy.
“We’ve had so much great feedback from family, friends, our team and our builders about how much they love seeing the content… We recently took a break from content for a couple of months and had so many people asking when it was coming back, which was probably the best feedback we could have asked for.”
Robyn Rapley · Business Manager, Kitchen Crew
Views
18,732
In 90 days across the Kitchen Crew page.
People reached
8,501
Viewers in the same 90 day window.
New audience
84.4%
Of those views came from people who do not follow them yet.
Output
101
Posts filmed, cut and published on install days.
Audience
1,300+
Followers on the Kitchen Crew page.
The real test
2 months
They paused, and people asked when it was coming back.
[ The receipt ]
Straight out of the Kitchen Crew account. Ninety days, 21 May to 18 August. You can see the break in the middle of the line, and what happened when the content came back on.
[ Proof ]
5.0
Brandon · BL Air
Adam Hall · the day he passed 20,000
★★★★★
“The Hipe media team is hands down the best on the Gold Coast. Punctual and professional, we have used them a few times to capture content for my concreting business… we have picked up more work due to the high quality edits and videos he has made. Couldn’t recommend enough.”
Frazer Neate
Neatecrete · Concreting
Message from a client after a shoot
Robyn Rapley · Kitchen Crew
★★★★★
“Hipe Media has been an absolute game-changer for us at GCD. Jansen is a top guy, professional, creative, and truly knows his craft. Every project he takes on is delivered not just on time, but beyond expectations. From photography to videography, the quality of the content speaks for itself and has elevated our brand presence.”
Marcel De Melo
GCD · Construction
Nick and Marcel · GCD
★★★★★
“As a builder I highly recommend Hipe media. Jansen and the team has produced great content for us, taking the time to get the right shots and tailoring the content to our vision.”
Anthony Brand
Builder
Straight off the phone after delivery
Brandon · BL Air
★★★★★
“Hipe Media exceeded our expectations with the incredible video content and photos they created for our construction company. The videos were engaging and the pictures showed the quality and craftsmanship of our work perfectly. Jansen is great to work with and has a very fast turnaround time, making the entire process seamless.”
Michael Winspear
Construction
★★★★★
“I have used Hipe media once a month this past year, and their content is quality… I have cancelled on them last minute multiple times due to my construction stage not being quite ready and they have been so flexible making it work when needed, even very last minute. A very quick turnaround on the content also, 24 to 48 hours.”
Jordan Neate
Construction
SIV Build · after a post went live
★★★★★
“We had Jans and his team do some content work for our plumbing company and we couldn’t be happier with what was produced. Already looking forward to the next project in the coming weeks. 5 stars.”
Max Carius
Plumbing
Tyler · one month into the rollout
★★★★★
“It’s been a pleasure working with Jansen and Hipe Media regularly over the past year. His energy, enthusiasm, and skills are evident in every project, and his professionalism makes him great to deal with. Highly recommend Jansen for his high-quality work!”
Jordan Rogers
Client
If there is something here we have not covered, apply and ask us on the call. We will give you a straight answer.
Apply to work with us →It depends on how often we film and how much goes out each month. Most clients are on a monthly retainer that covers the shoot days, the edits and the posting. Tell us what you want to achieve on the call and we will put a number in front of you the same week. No lock in surprises and no hidden production fees.
Almost exclusively. Builders, concreters, roofers, sparkies, fencers, demolition and fitout crews. We are on site in boots and hi vis most days of the week, so nobody has to explain what a slab pour is or why the crane is booked for Tuesday.
You will see content inside the first fortnight. Audience takes longer. Most accounts start moving properly around month three, and the compounding shows up somewhere between month six and twelve. Adam Hall went from 500 followers to 41,000, but that was eighteen months of turning up, not one good video.
Most builders we sign have. Usually it is the same story: a contract, a strategy deck, a monthly report and almost no actual footage. We film first. If there is nothing new on your account this month, we have not done our job, and you will know it without reading a report.
We turn up at the time that suits the job, not the other way around. Half a day to a full day on site, filming the work as it happens plus a few pieces to camera between tasks. No lighting rigs, no blocking access, no standing your crew around. You keep building and we work around you.
Apply, then a short call to work out what you actually want. We book a content day and come to site. Footage is edited, captioned and back with you within days, then posted to your accounts on a schedule. Then we do it again next month. That is the whole thing.
We shoot for you every month, so we learn how you talk and what you care about. Same crew, same accounts, same tone. Nothing goes out that you have not seen, and if something is not you, we cut it.
No. It is a rolling monthly arrangement. Clients stay because the numbers keep moving, not because a contract traps them. Adam has been with us eighteen months on that basis.
It shows up in three places. Leads that already know who you are before they call. Staff who apply because they have seen your crew, and one AH Fencing job ad pulled 1,500 applicants. And the jobs you win without having to discount, because you are the builder they have been watching for six months.
Because we film. Most agencies sell strategy and outsource the camera, or they ask you to send them phone clips. We are on site with you, week after week, and we have published 867 posts for clients doing it. Scroll up and watch them.
Nobody is at first. Adam was not. We do not hand you a script and a microphone and expect a performance. We ask questions on site while you are working and cut the answer down to the good bit. Two or three shoots in you will stop noticing the camera.
No. Every clip on this page was filmed on a real job with a real camera. We use editing software like any studio does, but the footage, the people and the work are all real. In this industry a fake video gets picked in about four seconds.
There’s a fight for top talent in the trades. Through brand strategy, digital storytelling, and increased web and social traffic, we help construction companies become sought-after employers in their area.
From showcasing large-scale projects to attracting top talent, our solutions meet the unique challenges of the construction industry. Whether you’re looking to build a cutting-edge website, refine your branding, or amplify your digital marketing, we’re here to help you stand out and achieve your goals.
Love when you can get a real person on the phone? We do too.
From our content creators, to our tech team, we’re 100% based in the Australia. You’ll never have to deal with time zone conflicts, connection issues, or unreliable support.
We’re your partner in building a digital presence that reflects the quality and expertise of your work and team. Ready to elevate your brand?
Let’s build something great together.
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Let’s build a content engine that brings you bigger jobs and better staff, without pulling you off the tools.
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